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Despite many efforts, businesses seem far from an effective Amazon listing optimization strategy. With over 2.3 million active sellers on Amazon and growing, visibility has become questionable for every seller. Additionally, the A10 (earlier A9) algorithm frequently undergoes updates. So, there is no single, straightforward strategy for obtaining higher ranks. However, Amazon certainly adheres to the idea of serving its customers. A10’s goal is to provide the best results for a product search query. The entire algorithm strategy is based on the concept of the “Flywheel Effect”. The flywheel effect (also known as Amazon's virtuous cycle) revolves around customer experience and price value. As per this model, lower prices lead to more customer visits. More customers lead to a high volume of sales and thereby, attract commission-paying third-party sellers to the marketplace. Keeping this in mind, along with effective keywords, amazon sellers must employ the following tactics to stand out from their competitors.
Conclusion Product listing optimization is a must. It is a rich opportunity for sellers with a valuable product to offer their customers. If done incorrectly, a seller passes its sales opportunity to its competitors due to low visibility. There are many more factors that can affect a product’s ranking. Usage of ads, compelling content, and amazon PPC management are some of them. Product FAQs are one more aspect that can prove to be an asset for sellers. The process can seem unending. However, a reliable digital marketing agency offering Amazon Marketing services can ease the process while maximizing sales. 10/12/2020 Five Migration Issues During Ecommerce Web Development | Ecommerce Web Development ServicesRead NowAny eCommerce migration process translates into opportunity and strength for every business. In most cases, a current eCommerce platform loses the potency to support a flourishing business. Upgraded eCommerce web development services offer better design capabilities, improved ERP (enterprise resource planning) systems, and other UI/UX features necessary for business expansion. But the process is often fraught with issues and challenges. Businesses often come across these common issues that eventually affect a project’s timeline and budget.
Data MigrationData migration includes customer details, cart details (including transactions, order info, and sales history), product catalogs and categories, and CMS content (including blogs and any other existing informative website content). The ultimate goal of any retail website is to provide a seamless user experience. Customers with an account should be able to sign on to a new site with ease. URL Redirects and 404 ErrorsEvery landing page URL (Uniform Resource Locater) is tracked and stored by search engines. Usually, developers and professional eCommerce web development services retain old URLs for products, categories, and CMS pages for a new migrated platform. Improper or misspelled URLs give rise to a 404 error. 404 is a standard response code indicating the inability of a browser to find a web page. Thus, a proper 301 redirection is necessary. 301 redirection is a status code for permanently redirecting web traffic from a website or page. It is also responsible for maintaining the SEO page ranking. This is an HTTP (hypertext transfer protocol) response notifying Google and other search engines regarding the relocation of a requested web page.Also, read: Google Brings a New Version Of The URL Removal Tool To The Search ConsoleThird-Party IntegrationQuite often the whole purpose of website migration is to attain third-party integration benefits. Tools and applications like customer management systems, upgraded supply chain management software, and various other accounting applications provide technical enhancements. However, they can pose syncing and compatibility issues. As a result, it may lead to costly errors while transferring data. Another important consideration is the change in workflow or user-interface integration with new eCommerce web development services. Referral Traffic and SEOMigration can cause a temporary dip in SEO rankings and web traffic. There is a possibility of referral traffic reduction from social media, forums, blogs, and various marketing platforms. It can be attributed to the following main and interlinked factors-
In addition to these, there several other factors including the time of migration and other unique business considerations. Digital marketing experts emphasize the time aspect of accumulating organic Google rankings to prevent any further value loss. Also read: An SEO Checklist To Avoid Website Migration DisasterConclusion Migration to a new eCommerce platform enables the right tools to achieve business objectives with robust features and improved customer experience for higher conversions. However, the process can be incredibly complex, tedious, and time-consuming. It requires a precise strategy incorporating every possible scenario while demanding intense cooperation between a variety of factors. Hence, it is wise for businesses to reach out to an experienced agency with ecommerce web development services. Professional eCommerce web development services understand the intricacies of such an undertaking to ensure the best chance of migrating in a smooth and uneventful manner for online stores. Social Media presence has become a necessity for e-commerce businesses that want to expand their reach. It is an effective tool for creating customized feeds and driving optimum traffic to e-stores. People who join Instagram, provide the social media giant their personal information and thus assist in creating one of the best marketing tools in the digital age. The information enables brands to create tailored content to target the right audience and drive conversions. For instance, a person who likes sports cars and follows several Instagram pages related to it would see posts and ads for the same. Businesses can integrate Instagram extensions with Magento development services to serve better content to their customers. In this article, we’re going to explain five free Magento Instagram Extensions that e-commerce businesses can use to reach prospective customers and drive sales. Also Read: Magento Ecommerce Trends to follow in 2020
Instagram Feed Plugin on Magento by POWr The extension enables businesses to create a customized Instagram Feed. Businesses can also integrate it with the Magento store’s page, post, sidebar, and more. It also increases the website’s chance to rank higher on search engines and provides the brand followers easy access to the site. The basic version of the extension is free and businesses can upgrade to access advanced features. Three advantages of using this extension:
The Magento extension displays images from the brand’s Instagram account. The images will be displayed in the form of a gallery with a grid layout. The plugin also features pop-up images and offers a single admin page to assist businesses in managing their feed. The module is compatible with multiple browsers, including Firefox 2 +, Safari, Chrome, and more. Magento 2 Instagram Integration by MageComp The extension integrates Magento development services with Instagram. It enables businesses to tag products on the pictures to create shoppable Instagram posts. The plugin assists in driving users to the store and increases conversion rates. It also aids in boosting the digital reputation, search result ranking, and social recommendations of the business. Instagram Module by eGrove Systems The plugin is quite user-friendly and enables businesses to display images from their Instagram page on the website. It fetches the images from the Instagram profile that the retailer has added to their e-store. The extension, when integrated, appears on the right-side panel of the Magento store. Conclusion Instagram is the most effective way to engage with existing and prospective customers. Brands can entice audiences by sharing visually appealing photos and videos. If followers find the brand’s content engaging, they will be motivated to visit the website. Instagram extensions are the best way to engage and drive your followers to your e-store. If you’re still confused regarding the best extension for your store, contact us. Our team of experts will assist you in choosing the right extension for your webstore. We also provide our clients with complete Magento eCommerce development services. Also Read: Magento, WooCommerce, Shopify| Ecommerce development Services Amazon and Shopify are prominent players when it comes to e-commerce platforms. With Shopify development services powering over eighty thousand businesses and Amazon receiving over two billion visitors every month, it is difficult to decide which to choose. The main difference between Shopify and Amazon is - the former focuses on designing and building an e-store and the latter is a ready-to-use marketplace. Amazon enables sellers to access millions of potential customers, while Shopify provides them with the tools to build a webstore. After looking at the above difference Amazon might seem like the right choice. However, there is a catch. To access the customer base, merchants have to pay a percentage of every sale they make as a fee. They also need to abide by Amazon’s rules and regulations. On the other hand, Shopify development services do not charge any commission on the sales made on the platform because every customer acquired and the sale made is through the merchant's efforts without any assistance from the platform. Therefore, businesses take home most of the profit. In this article, we’ve compared Shopify and Amazon, from how easy they’re to use to pricing, features, and more to provide in-depth information to our readers.
Also Read: How Shopify Development Services can boost the Performance of Your E-Business Shopify VS Amazon Customization Flexibility One of the most pronounced differences between these two is the ability to customize the store. With Shopify, merchants can customize pretty much everything on the website, provided they hire a professional to do so. Shopify has a hosted content management system(CMS), which means merchants have complete control over the content of the website. The themes and plugins offer flexibility, which enables in making the site look exactly how they want. On the other hand, Amazon product listings have pre-defined templates. Sellers can customize the product copy and images as long as it’s within the platform’s terms. However, with Brand Registry they get access to a few more customizations options such as Amazon Storefronts and Enhanced Brand Content. Still, there is a limit to how much sellers can customize the store and product pages. Traffic Generation With Shopify development services, there is no marketplace or discovery vehicle for Shopify stores. Store owners are responsible for every customer they get on the site. The burden of marketing and driving traffic to the website falls on them. Amazon attracts millions of shoppers every day. Most of them have an extremely high purchase intent. Businesses can list active products for these customers to find and purchase. The impact and visibility of Amazon are unmatched. Also Read: Amazon Marketing Services: Run Google Ads to Maximize Your Sales Built-in fulfillment and shipping channels Fulfillment is a big part of online business and it can hurt business if it’s not up to par. Fulfilled by Amazon(FBA) is a great feature offered by the platform. It handles everything related to fulfillment, from storage to packaging and shipping. Amazon can even manage orders on multiple channels. Shopify is currently working on its fulfillment network to rival FBA. However, it will take time to build a shipping network that can challenge Amazon’s. FBA is trusted, reliable, and even offers next day delivery in metro cities, which is a tough task to beat. Also Read: FBM or FBA? - The Better Choice For Amazon Marketing Services Ownership In Shopify, merchants have all the responsibilities like promoting business, building brand awareness, sales reports, and more. Therefore, they have complete control over the e-store. With Amazon, sellers are essentially renting a spot on the marketplace. It controls the site and all the customers, therefore retailers have to play by its rules. If not, their selling privileges will be canceled, and will lose access to Amazon’s customer base. Fee The fee is a big part of the decision-making process. Profit is critical to the success of an e-commerce business and a seller wants the best value. Amazon charges a certain percent as selling fees per item sold. Shopify has three broad categories- basic at 29$ per month, Shopify at 79$ per month, and Advanced Shopify at 299$ per month. The basic plan offers everything except for the sales report. Merchants don’t have to pay any selling fee here. After seeing the vast difference in the fee structure Shopify feels like the right choice. However, zero selling fees only makes sense if you’re making sales. Therefore, the higher selling cost of Amazon needs to be weighed against the traffic it provides. Use Amazon with Shopify: The Best of Both Worlds Amazon and Shopify complement each other very well. Each offers certain features that the other does not. Merchants can integrate Amazon with the Shopify store. They can build an e-store and promote their business in the world’s largest marketplace at the same time. It enables them to create Amazon listings and offer straight from Shopify, sync inventory and product details, link products, and more. All they have to do is set up an Amazon seller account and then add the Amazon sales channel to the Shopify Store. Final Thoughts Amazon lures sellers with its massive customer base. FBA enables businesses to focus on marketing and development without worrying about order fulfillment. However, the fees can add up quickly and sellers will have to follow certain restrictions of the platform. Especially, if they want to expand the business. Also, businesses are always at the mercy of feedback and reviews left by buyers, price fluctuations, and competition from other sellers. Therefore, retailers do not have full control over their business. Merchants have complete ownership of the e-store with Shopify. The fee is also fair. However, they need to put in a lot of effort and time to reap the benefits of the platform. They need to manage the store along with the storage and fulfillment, customer service, marketing, and also research on the competitors to stay ahead in the market. In a nutshell, businesses that prefer to drive sales through a ready-made platform and are happy to relinquish some control in return for slightly higher fees and restrictions, Amazon is the best option. For those who are looking for greater control, stronger brand identity, and scalable pricing, Shopify development services are the right choice. If you’re still confused, contact us and talk to our experts to find out the best platform for your business. At Oodles, we provide our clients with custom e-commerce solutions to suit their business needs Ecommerce web development has been increasingly gaining momentum for the past few years due to the range of benefits it offers. As a result, several website development platforms have come into existence. Magento, being one of the most evolving platforms with high-level features, is considered ideal for web developers and online marketers. Further, Magento ecommerce development continues to improve its functions to provide better performance and stay at par with the market standards.
What is Magento?Magento is an open-source e-commerce platform that supports businesses to enhance their online stores at a competitive price. It allows complete flexibility and gives control to the online marketers in regards to the look, content, and functionality of their online stores. It offers a host of e-commerce development services including development, design, hosting, testing, customization, support, and maintenance. Magento is a one-stop solution for both B2B and B2C industries. It offers powerful e-marketing, search engine optimization, catalog-management tools, and several customizable options that make it a preferable choice for e-commerce development. Some of the benefits of using Magento are:
Artificial intelligence and chatbots are gaining traction because it helps e-commerce based businesses in delivering top-class customer satisfaction. AI allows businesses to explicitly study customer behavior concerning buying intents, product browsing, and purchasing tendency. As a result, they are able to deliver a better-personalized shopping experience to their customers. Chatbots are the little pop-up dialogue boxes that appear on the website’s bottom right side of the screen asking to chat. It is another great initiative for customer satisfaction. Besides, it reduces the cost of hosting customer care executives round the clock. Personalized Shopping Experience With the growing number of eCommerce sites, the market is becoming highly competitive. Therefore, it has become necessary for businesses to create unique, creative, and more personalized solutions for their target customers. Magento allows you to track, monitor, and then send emails and push notifications to your customers based on their shopping trends. Further, you can create specific coupons and discounts to attract more customers. Increased Organic Searches Once you set up your website, the next important job is to drive organic traffic to your site. It will help to rank your website higher in the search engines. Magento, being a user-centric, robust, high-performing platform, enables most of the essential SEO parameters. With Magento’s smart search feature, Searchanise, customers will be able to find any Magento website easily. Besides, with this upselling tool, Magento e-commerce businesses will be able to increase their conversion rates by boosting their overall user experience. Material Design in Magento Introduced by Google in 2014, Material Design, also called Quantum Paper, is a language for designing. It enables you to enhance your user experience by using various themes and layouts. It uses layouts based on grid design patterns, animations, padding, reactive transitions, and strong design effects like shadows and lighting. With Magento, you can devise your e-commerce website using material design and give it a clean, sleek look. Further, you can enrich the visual appeal of your e-commerce store to attract more customers. Push Notifications Push notifications can exponentially boost the sales of an e-commerce company. Its primary intent is to hold on to the existing customers. Magento facilitates the feature of tailor-made push notifications for your online visitors. With the help of this feature, you can analyze your customers’ buying patterns and send personalized notifications accordingly. Furthermore, Magento 2 enables you to send web push notifications to communicate with your customers even after they close your website. The customers can see the message whenever their browser is open. This feature allows businesses to capture the interest of their customers, get on-spot feedback, and thus draw more organic customers. Quality Content and Quality Images Quality content and high-quality product images can never run out of trend. No matter how beautiful your website is, you cannot generate the desired outcome if you don’t provide quality content and product images. Therefore, it is very essential to produce user-centric content to grow your conversion rate. You can always take the help of professionals and make your catalog unique and attractive. Emphasize on providing detailed information regarding your products along with an appealing look. This will help maintain the interest of your online visitors and increase conversion rates. Responsive Micro Interactions Micro-interactions are a great way of enhancing your user experience. Giving your audience an interactive experience with a more personalized touch can make them feel connected to your website. With Magento development services, you can ensure an interactive experience for new visitors to your online stores. This simple but effective technique can play a major role in attracting more customers. Mobile Friendliness in Magento Our mobiles are generally our best companion and anything that is mobile-friendly is widely welcomed. Magento development services facilitate creating mobile-friendly websites. Its advanced caching techniques and versatile APIs help create an ideal user-centric shopping experience. This approach enables you to target users who prefer shopping on mobile. Hence, allowing your users to shop from anywhere, any time. Final WordsAs we see, Magento development services effectively deliver almost everything a business expects from an e-commerce platform. Further, Magento continues to develop its standards to render a seamless user experience. Its open-source and agile features produce efficient trends that can boost the performance of your online store. Oodles As A Magento Development Company At Oodles, we provide personalized Magento development services to suit your business needs. Our development team is skilled at using the Magento features to build scalable, user-centric online stores to drive your business growth. Amazon product reviews are equally important as Amazon product listing optimization services. Sellers have understood the importance of Amazon reviews and are trying to figure out ways to get good ones. According to research, almost 95% of customers look for reviews before buying any product. The Number of reviews (of course the positive ones) plays a very big role in Sales. Reviews can be a deciding factor for your new product, whether it will have high sales or not. By this, we can say, good reviews means a high conversion rate. Getting reviews is not an easy task, you need to have a good strategy in mind. What’s an Ideal Review Rate? If you are new to Amazon, you will be surprised to see how difficult it is to get good reviews. The rate of getting reviews (either good or bad) is actually quite low. So the good conversion rate is somewhere between 1% to 2%. Whereas Products having 5% or above product review rate could block the review block.
Pro Tips to Get Reviews on Amazon
2. Sell Good and Genuine Product You should focus more on the quality of your product, rest everything will fall into its place. No matter how hard you market your product, if it's not genuine or of low quality then don't expect to have a good conversion rate and good reviews. In order to get great reviews try to improve the quality of your product and packaging, once the customer likes your product they will themselves write good reviews. 3. Ask Customers to give feedback You can reach out to all your customers with a personal note in their packaging. These are known as product inserts. Place a beautifully designed card that could draw customer’s attention instantly. Ask them to give feedback if they liked a product. However, there are few things that not allowed in these inserts such as: You cannot ask for a 5-star review or good reviews. It is the customer's choice of what they have to write and how many ratings they have to give. As an amazon marketing person, you can just ask for feedback. Another thing that is not acceptable by Amazon is Bribe. You cannot send a gift card or cashback in return for a 5-star rating. Also Read: Amazon Ads in 2020: Amazon Advertising Management Service 4. Shoot an Emailer Creating a mailer list can be a tough job for any Amazon marketing agency, but it's worth it. You can then send an email to everyone on your list to generate sales and ask them to rate their previously ordered product. Emailer is surely an effective way to get in touch with all your customers at a low price. 5. Use Facebook For Reviews Using Facebook for reviews could be an indirect way of getting reviews but it is very effective. Amazon Seller can create a list of buyers and then create an ad for asking Amazon Reviews. The major disadvantage of this technique is that it is quite expensive. So choose this method wisely. 6. Request a Review You can opt for the “Request a Review” button. This feature lets the Amazon Seller send the request for a review of the product. If the button is selected on the order page, Amazon will automatically send an email with an automated email requesting a product review. Conclusion: We hope this blog could help you in attracting and managing Amazon Reviews. If you need professional help for any of the Amazon Marketing Services, you can contact us at [email protected] ! |